Chloe Grace Moretz Outraged at Movie Poster for her new Film
If you’ve been paying attention to social media over the last few days, you’ve likely seen some tweets directed to Chloe Grace Moretz about a new film in which she leads her voice to the starring character. The synopsis of the film seems cute, a parody on Snow White and the Seven Dwarves where all the princes have turned to dwarves and only Snow White can break the spell.
While the film itself seems to have a really sweet and meaningful message, things took a turn for the worst when an advertising campaign for the film debuted and it seemed less like a fun film and more like an incredibly tasteless marketing strategy.
The fact that the film was so lost in this specific advertising campaign is really sad because those who work on and around the film who have since spoken out say the message is about inner beauty and confidence and finding true love.
How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly? 🤔😏@ChloeGMoretz pic.twitter.com/PVhgwluGTM
— Tess H🍒lliday (@Tess_Holliday) May 30, 2017
With the level of attention the campaign was getting, the producers at Locus were forced to really take a look at their advertising and see how the angle they used didn’t carry the message of the film at all, it almost went against it.
Chloe also spoke out on her own accord via Twitter Wednesday.
‘I have now fully reviewed the marketing for Red Shoes, I am just as appalled and angry as everyone else, this wasn’t approved by me or my team.’
‘I lent my voice to a beautiful script that I hope you will all see in its entirety The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control.‘
Chloe also states that she let Locus know how unhappy she was with the turn that the advertising for the film had taken.
Sujin Hwang, one of the film’s producers gave a statement to EW with an apology and a promise to do better.
‘Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasizing the importance of inner beauty. We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film, none of whom had any involvement with creating or approving the now discontinued advertising campaign.’
When there is more pressure now than ever before for girls to feel beautiful and confident with all these subtle reminders that beauty and confidence so often come from being tall and thin, a movie with a message about a princess not fitting that mold and still getting her happy ending would be a breath of fresh air. Here’s hoping they market this better the next time around and draw an audience back into what the story aims to accomplish.
‘…but I knew him’
