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VIEW: Milla Jovovich In Toyota’s ‘The Night That Flows’

Published on May 16th, 2017 | Updated on May 16th, 2017 | By FanFest

LONDON, ENGLAND – FEBRUARY 02: Milla Jovovich, actress and model, starred in the world’s first ever drive through immersive theatre experience, to launch of the new Toyota CHR on February 2, 2017 in London, England. The seven-scene interactive production saw over 100 guests immersed in the story of one amazing fictional night as they flowed through five European cities, including Berlin, Milan, Paris, Barcelona and London. (Photo by Stuart C. Wilson/Getty Images for Toyota) *** Local Caption *** Milla Jovovich

Actress and model Milla Jovovich took the stage in Europe last night in the world’s first drive through immersive theater experience to celebrate the launch of Toyota’s new C-HR.

The story, titled The Night That Flows,’ was narrated by Jovovich herself and saw one hundred guests watch the story of a fictional night unfold across five European cities including Berlin, Milan, Paris, Barcelona, and London. Speaking about the event, Milla said:

“I was thrilled to be asked to be a part of this event – I love that immersive theater takes everyone on a completely unique journey and that no one experience is the same. It’s something I’ve always wanted to do, so when Toyota approached me for the idea, I was intrigued and knew I had to be a part of it. The C-HR is a completely new concept for Toyota – rooted in style and quality. It’s a beautiful looking car and incredibly stylish inside. The brand is always looking for ‘a better way’ to design or do things – and I’m a huge fan of that philosophy. Bringing everything to life was a creative challenge, but we found our flow eventually…and we hope everyone who came to the event left feeling inspired to find their perfect flow too.”

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