Actress and model Milla Jovovich took the stage in Europe last night in the world’s first drive through immersive theater experience to celebrate the launch of Toyota’s new C-HR.
The story, titled The Night That Flows,’ was narrated by Jovovich herself and saw one hundred guests watch the story of a fictional night unfold across five European cities including Berlin, Milan, Paris, Barcelona, and London. Speaking about the event, Milla said:
“I was thrilled to be asked to be a part of this event – I love that immersive theater takes everyone on a completely unique journey and that no one experience is the same. It’s something I’ve always wanted to do, so when Toyota approached me for the idea, I was intrigued and knew I had to be a part of it. The C-HR is a completely new concept for Toyota – rooted in style and quality. It’s a beautiful looking car and incredibly stylish inside. The brand is always looking for ‘a better way’ to design or do things – and I’m a huge fan of that philosophy. Bringing everything to life was a creative challenge, but we found our flow eventually…and we hope everyone who came to the event left feeling inspired to find their perfect flow too.”
When she is not
studying to receive her B.A. in
Communications, Jessenika loves to spend her
free time going to the movies, tweeting, and reading all the
latest fandom news
on her timeline. She hopes to one day become an entertainment journalist so that
may meet and/or interview her favorite celebrities.