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‘It’ is Bringing a Quiet Summer Box Office Back to Life

Published on September 8th, 2017 | Updated on September 8th, 2017 | By FanFest

Pennywise is in the house and he’s bringing in the big bucks. It‘s Thursday night opening raked in a whopping $13.5 million, making it the biggest R-rated midnight and/or advance night preview gross ever, beating Deadpool‘s $12.6 million and the biggest preview for a horror movie, beating Paranormal Activity 3‘s $8 million.

At this pace, It is forecasted for a three-day opening record weekend of $100M for the horror genre. It is also the biggest opening gross for any Stephen King adaptation, so it’s safe to say the film is completely smashing records.

Directed by Andy Muschietti, It follows an evil clown named Pennywise (Bill Skarsgard) who terrorizes the town of Derry, Maine and the group of kids known as the Losers’ Club that band together to try and stop him. Warner Bros. and New Line clearly knew they had a hit on their hands as it was announced yesterday that a sequel was in the works with writer Gary Dauberman writing the script and Muschietti returning to direct.

Will you be heading to theaters to see It this weekend?

Related Articles:

Fan Art Friday: ‘It’ Has Arrived!

Bill Skarsgard and Andy Muschietti Discuss Bringing a “Cute and Lovable and Horrifying” Pennywise to Life

‘It’ Transcends The Horror Genre In The Greatest Of Ways (Film Review)

Here’s What Twitter is Saying About ‘It’ So Far


as seen on promo graphic


as seen on promo graphic