AMC has just announced via press release, that fans of The Walking Dead and Fear the Walking Dead will have the opportunity to enroll in the new The Walking Dead Fan Rewards program and they will offer a quarterly subscription box. The rewards club “celebrates, rewards and thanks fans for their passion and dedication to the #1 and #2 dramas on cable television, and The Walking Dead Subscription Box (Working Title), a box delivered quarterly filled with exclusive, limited-edition merchandise from their favorite shows. Both initiatives will kick off in September, just in time for the milestone 100th episode of “The Walking Dead” and the mid-season three return of “Fear the Walking Dead” on September 10 at 9:00 p.m. ET/PT.”
Charlie Collier, president of AMC, SundanceTV and AMC Studios goes on to say “Much has been written about the ‘Golden Age of Television,’ yet with more outlets for, and more consistent expressions of, passion for the content fan’s love, it has also become a ‘Golden Age of Fandom.’” “Fans of ‘The Walking Dead’ and ‘Fear the Walking Dead’ are some of television’s most engaged, dedicated and passionate. They have been a North Star and the Fan Rewards Club and Subscription Box are two examples of extensions beyond the screen that were created based on their feedback. We look forward to customizing these experiences for them long into the future.”
AMC says “Superfans will see their devotion pay off when The Walking Dead Fan Rewards Club launches in early September. Once they join, fans will earn points toward virtual and actual goods for actions they are likely already doing. Each time a fan interacts with “The Walking Dead” or “Fear the Walking Dead” from watching episodes on any platform, posting and sharing content with friends and/or creating fan fiction or fan art – they will earn points. Those points can be redeemed for exclusive digital content, collectible items, limited-edition apparel and once-in-a-lifetime fan experiences with cast members, including a private set tour and lunch with cast members.”
The subscription boxes will be similar to Loot Crate and Skybound’s MegaBox but focused solely on TWD & FTWD. The network says “fans will receive exclusive, limited-edition merchandise that will only be available to subscribers. This special service will be $49.99 each quarter and fans can begin signing up in late September to ensure that the first delivery will hit homes timed to “The Walking Dead” season eight premiere this October. There will be a limited quantity of the first subscription box available only to the first fans who sign up. Each box contains five to seven items – from t-shirts and action figures to pins and mugs. Fans will also be able to collect points through The Walking Dead Fan Rewards Club that can be used toward the subscription box.” Sounds like a good to deal!
Are you going to sign up for The Walking Dead Fan Rewards?
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