The first still images from The Lord of the Rings: The Rings of Power have surfaced at Vanity Fair, as Amazon begins its marketing campaign for the series. The brand will also launch a new 60-second commercial during this weekend’s Super Bowl on NBC to promote the product. The much-anticipated TV series, which allegedly cost upwards of $1 billion and is expected to run for many seasons on the streaming service, has a fascinating look behind the curtain in Vanity Fair.
Amazon describes the series, “During the Second Age of Middle-earth, Sauron sought to corrupt the Elves by posing as Annatar, Lord of Gifts, and teaching particular Elven smiths to forge Rings. The Elves forged 19 rings: 16 with Sauron’s aid (known as the Nine and the Seven) and Three without. Sauron, meanwhile, went to Mount Doom and forged the One Ring in secret, hoping to bind the Elves to his power. However, the Elves bearing the Three sensed immediately when Sauron put on his One Ring. They hid their rings and refused to use them or return them to Sauron. Thus, Sauron amassed his forces and waged war on the Elves, eventually retrieving the Seven and the Nine and redistributing them among lords of Dwarves and Men, respectively. The corruption of men would eventually lead to the fall of Númenor. Sauron’s attempted conquest of Middle-earth would continue until Isildur cut the Ring from his finger during the Last Alliance of Elves and Men’s siege on Barad-dûr. This event marked the dawn of Middle-earth’s Third Age and set the stage for The Lord of the Rings.”
The show’s cast includes Cynthia Addai-Robinson, Robert Aramayo, Owain Arthur, Maxim Baldry, Nazanin Boniadi, Morfydd Clark, Ismael Cruz Córdova, Charles Edwards, Trystan Gravelle, Sir Lenny Henry, Ema Horvath, Markella K, and more.
The series was created by J.D. Payne and Patrick McKay, who served as showrunners and executive producers. J.A. Bayona, Belen Atienza, Justin Doble, Jason Cahill, Gennifer Hutchinson, Bruce Richmond, and Sharon Tal Yguado are among the other executive producers.
The Lord of the Rings: The Rings of Power will be released on Amazon Prime Video on September 2nd.