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New ‘The Walking Dead’ Wine Labels Come to Life Through Augmented Reality

Published on January 19th, 2018 | Updated on January 19th, 2018 | By FanFest

The Walking Dead is about to take wine to the next level!

The Last Wine Company is introducing a brand new line of Walking Dead inspired wine but, this time, the dead will actually rise! The wine varieties include The Walking Dead Blood Red Blend as well as a Cabernet Sauvignon. Each variety will feature a stunning comic label which interacts with the Living Wine Labels app (which first partnered with the popular 19 Crimes wine) which can be downloaded from the Apple App Store through Google Play.

Check out the description of each label encounter as well as a preview of one of the labels in action below:

“The Blood Red Blend sports an image of Sheriff Rick Grimes staring down the undead. When the app is launched and pointed at the label, Sheriff Rick fights off the “walkers” in the wine aisle.

 

The Walking Dead Cabernet Sauvignon label features a horde of zombies, and when the Living Wine Labels app is launched and pointed at the bottle, they break out of the label onto the phone screen.

 

Pointing the app at both labels, when the bottles are side by side, triggers the characters to fight each other. Corks are collectible, featuring a variety of images such as barbed wire, a walker hand and an undead head.”

 

Pretty cool, right? Seth Hynes, who is leading the introduction of the wines for The Last Wine Company and the partnership between Skybound Entertainment and Treasury Wine Estates spoke about the excitement surrounding this new advancement in a press release. He said:

“We know how enthusiastic fans of The Walking Dead can be and we expect they will embrace the Living Wine Labels app and The Walking Dead wines with real excitement. Finding new and meaningful ways to connect with consumers is something we care very much about and we think The Walking Dead wine and Living Wine Labels App are a perfect pairing.”

The California wines will be available nationally and retail for $18.99. What do you think of these interactive wine labels featuring The Walking Dead? Let us know your thoughts in the comment section below.

 

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