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Luke Bryan Announces ‘Bold’ New Exclusive Snack and Partnership

Published on August 23rd, 2022 | Updated on August 23rd, 2022 | By FanFest

Luke Bryan, a famous country music singer and songwriter, has teamed up with AGCO’s Fendt to create a new harvest limited edition snack. The popcorn is called “Boldly Grown Popcorn” and it supports the National FFA Organization. This nonprofit helps students in the United States prepare for leadership and careers in science, business, and technology of agriculture.

Bryan’s first consumer product will be released on Aug. 25 with the help of AGCO, a global leader in the design, manufacturing and distribution of agricultural machinery and precision ag technology. The new Harvest Limited Edition Popcorn will be packaged in two flavors: Bold Butter and Chart Topping’ Churro and can be exclusively found at the official website, Boldly Grown Goods.

(Photo: AGCO)

The two Boldly Grown Goods flavors, Bold Butter and Chart Toppin’ Churro, will be available for sale for a limited time. You can buy them for $5.00 per bag, plus the cost of shipping. They will be available starting on Thursday, Aug. 25.

Bryan, who is 46 years old, is most excited about the surprise collaboration with AGCO’s Fendt. The singer says it was a no-brainer to work with them, especially since he often uses a Fendt® 724 Vario® tractor on his farm in Tennessee when he’s not judging American Idol or performing sold-out tours.

“I’ve sung about farming my entire career, so having the chance to work with Fendt to grow my favorite snack for my fans is pretty special,” Bryan said in the press release. “The strength, agility, precision, reliability, function, and comfort of my Fendt 724 Vario gives me the same confidence in the cab that I feel when I’m performing on the biggest stages. Hands down, it’s the perfect tractor for the job.”

When the supply of Boldly Grown Popcorn runs out, AGCO will donate $25,000 to the National FFA Organization. Eric Hansotia, chairman, president and CEO of AGCO said “AGCO’s relationship with Luke Bryan and his Farm Tour really highlights the passion we share for putting farmers first.” He continued “AGCO is a strong supporter of FFA’s educational mission, and many of our employees – including myself – grew up in the organization. This is a fun opportunity for AGCO, Luke, and his fans to help FFA prepare tomorrow’s farming leaders.”

Bryan’s Farm Tour is an annual outdoor concert series that takes place on different farms around the country. The concerts are sponsored by Fendt, a company that makes tractors. Last year, Bryan and Fendt made a digital video series called “Rise Before Sunrise.” The series featured more than 20 mini-episodes on Fendt’s YouTube account. The videos showed fans a glimpse into Bryan’s mind as he plowed his Tennessee farm field using his Fendt 724 Vario tractor.

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