The Spider-Man: No Way Home mystery is already out of the bag, it seems. Since its premiere two weeks ago, social media has been flooded with images of you-know-who teaming up with Tom Holland, indicating that most social media users are aware of at least one of the film’s important secrets.
Even if marketers think the stakes are low, there is still a risk that consumers will avoid theaters in favor of home viewing. That has been demonstrated by Kim Kardashian’s Instagram story with a photo of the movie’s three heroes which has been shared over 274 million times on social media.
The responses she received when others hadn’t seen the film were fury, grief, and sadness. She was accused of “needlessly privileged narcissism” on Twitter, with people saying it’s still too soon to discuss the story openly.
Kardashian has now deleted the tweet.
Although Kardashian’s actions are irritating, they pale in comparison to what Lesean McCoy did throughout the week of the release of Avengers: Endgame. On opening night, McCoy effectively live-tweeted his viewing of the movie, finishing with a tweet to his millions of followers stating that “they killed Iron Man” before most people had not seen the film yet.
If you have a large social media following, consider giving the next big blockbuster a miss.
Spider-Man: No Way Home is now in theaters.
“Spider-Man” was created by Stan Lee and Steve Ditko.
Spider-Man first appeared in the Amazing Fantasy comics in 1962, but didn’t become a popular character until he became part of Marvel’s The Avengers. Spider-man is also one of the most merchandised and licensed fictional characters in the world, with products such as action figures, clothing, video games and TV series.
Spider-Man has been featured on various television shows including “Ultimate Spider-Man”, “Totally Spies!”, “The Electric Company”, “Madeline”, and more recently on Disney XD’s animated show called ‘Marvel Rising: Secret Warriors’.