Dwayne Johnson’s XFL is Bleeding Money, but His Tequila Business is Skyrocketing

Even for the most renowned figure in the entertainment industry, victories are not guaranteed. Dwayne Johnson, despite his fame, has faced more setbacks than usual in recent times.

The cancellation of Young Rock after three seasons marked another notable disappointment for the A-list superstar. This came shortly after his ambitious projects with DC, League of Super-Pets and Black Adam, failed to yield any success. To make matters worse, he faced embarrassment when he reneged on his widely-publicized promise to distance himself from the Fast & Furious franchise, only to return to it.

Let’s not forget his relaunch of the XFL, where Johnson aimed to succeed where his former WWE boss Vince McMahon had failed twice before by establishing the NFL alternative as a viable entity. Although it fared better than its predecessors by completing its first season, reports of a $60 million loss indicate that profitability is a distant goal.

However, it’s not all gloom for the self-proclaimed “hardest worker in the room.” Johnson takes pride in the tremendous success of his Teremana tequila brand, highlighting its achievements in various tours and interviews.

In a recent tweet, Johnson expressed gratitude for Teremana’s accomplishment, emphasizing that it ranks among the ten spirits brands that sell one million cases annually. He celebrates the brand’s historic growth and thanks his loyal supporters for their love.

Thank you @MensJournal 🥃@Teremana is in some serious rarified company with only 10 other spirits brands selling 1M cases annually
👏🏾👏🏾 🤯

Teremana making history.
Staggering growth in record time.

Thank you to ALL our ‘mana ohana’ for loving the juice 🥃 🩵🙏🏾❤️

Building… pic.twitter.com/KsPQ5asau3

— Dwayne Johnson (@TheRock) June 11, 2023

Furthermore, the actor and producer shared drone shots to unveil the construction of a new distillery for Teremana. These images showcase the impressive scale of the upcoming Tequila Campus and New Distillery, which Johnson envisions as a legacy brand for generations to enjoy.

🏗️ Ladies & gents, check out these incredible drone images I just received ✈️ 🎥

First of its kind, massive @Teremana TEQUILA CAMPUS & NEW DISTILLERY‼️🤯🤯

I created Teremana to become a legacy brand for generations to enjoy!
And where we, as tequila makers can be forever… pic.twitter.com/mSNe6jmxcf

— Dwayne Johnson (@TheRock) June 11, 2023

Despite the ups and downs in his other ventures, the ongoing popularity of Teremana provides a comforting thought. It assures us that if any of Johnson’s projects, whether on or off camera, encounter setbacks, he will have an abundant supply of his own liquor to indulge in, should the worst-case scenario occur.