During the epidemic, the movie industry’s long-term challenges have received a lot of attention, making it an impossible issue to pin down.
However, when we look at the cold hard facts, it’s obvious that one style of film making has thrived above all others, and we’re talking about big-budget franchise films. It isn’t a coincidence that the only blockbuster hits to appear since the start of 2020 were either the latest installments in an existing property or the initial attempts at launching a
Speaking to Entertainment Weekly, Ben Affleck said, ‘I don’t know what’s going to happen,’ he added. ‘It’s always been a battle, but it seems like the two-time Academy Award winner thinks that franchises like the Marvel Cinematic Universe will be the only sort of offers to get a big screen release as the film business continues its perpetual progress.’
“If I had to bet, a drama like Argo would not be made theatrically now. That wasn’t that long ago. It would be a limited series. I think movies in theaters are going to become more expensive, eventized. They’re mostly going to be for younger people, and mostly about ‘Hey, I’m so into the Marvel Universe, I can’t wait to see what happens next.’ And there’ll be 40 movies a year theatrically, probably, all IP, sequel, animated.”
Given the actor’s vow to avoid IP-backed businesses in favor of challenging himself as an artist, it’s clear that he’s accepted the fact that his films will be less and less accessible at their neighborhood cineplex. Not by a long shot is cinema dead, but there’s genuine anxiety about what will happen to movies that don’t cost more than $100 million.
What are your thoughts on the future of movie theaters?