Barbie Film Ascends Box Office Rankings: Gains IMAX Spotlight and Eyes All-Time Top 10
Barbie’s Meteoric Rise: Outdoing Star Wars and Eyeing Marvel’s Territory
Who would’ve thought Barbie could give Star Wars a run for its money? The cinematic iteration of the iconic doll has skyrocketed up the all-time domestic box office charts, overtaking “Star Wars: The Last Jedi” and claiming the 12th spot. Currently boasting $620.2 million in domestic revenue, the film is on the cusp of outperforming “Marvel’s The Avengers,” needing just another $3 million to do so. It’s also $33 million away from surpassing “Jurassic World,” which could catapult it into the all-time top 10.
Why Barbie’s IMAX Debut Matters
Given that the movie is already two months into its release and is set to premiere on Premium Digital platforms soon, one might wonder if the remaining $30 million target is too steep. However, a key detail changes the equation: Barbie is scheduled for an IMAX release on September 22. While IMAX screenings might not guarantee astronomical figures, considering Barbie’s pattern of exceeding expectations, the possibility shouldn’t be dismissed. Early projections suggest that IMAX pricing could have boosted earnings by at least $10 million if applied from the outset.
Global Performance: Barbie Sets Records, Rivals Super Mario Bros. Movie
Internationally, the film is no slouch either. Barbie and “The Super Mario Bros. Movie,” this year’s two box-office behemoths, have already eclipsed “Black Panther” on the all-time worldwide list, taking 15th and 16th positions, respectively. Barbie seems poised to surpass “Avengers: Age of Ultron,” being a mere $2.5 million short. While leapfrogging over “Frozen II” would require a steep $50 million, it’s likely that Barbie will close its theatrical run in the 14th spot.
Synopsis: What Makes Barbie a Box Office Sensation
Helmed by Oscar-nominated director Greta Gerwig, “Barbie” explores the existential questions of living in Barbie Land, a world of supposed perfection. The film features a star-studded ensemble, including Oscar nominees Margot Robbie and Ryan Gosling as Barbie and Ken. The robust cast also comprises America Ferrera, Kate McKinnon, Michael Cera, and Grammy-winning artist Dua Lipa, among others.
The All-Star Lineup: Who’s Who in Barbie’s World
A power-packed cast amplifies the film’s allure. Alongside Margot Robbie and Ryan Gosling, who personify Barbie and Ken, the film features America Ferrera, Kate McKinnon, Michael Cera, Ariana Greenblatt, Issa Rae, Rhea Perlman, and Will Ferrell. Joining them are Ana Cruz Kayne, Emma Mackey, Hari Nef, Alexandra Shipp, Kingsley Ben-Adir, Simu Liu, Ncuti Gatwa, Scott Evans, Jamie Demetriou, Connor Swindells, Sharon Rooney, Nicola Coughlan, Ritu Arya, Grammy Award-winner Dua Lipa, and Academy Award-winner Helen Mirren. Directed by Greta Gerwig, the screenplay is a collaboration between her and Oscar-nominated Noah Baumbach, based on the iconic Barbie character by Mattel.
The Takeaway: Barbie’s Unprecedented Success and What Lies Ahead
Barbie’s box office journey suggests that it’s far from just another toy-to-film adaptation. With its IMAX release looming and impressive cast, it continues to defy expectations and set new records. Whether or not it makes it into the all-time top 10, its performance has already rewritten the box office playbook.
Covering superheroes, anything dark, horror, and more! Lead writer for Fan Fest