On social media, Arnold Schwarzenegger has teased a new project… or perhaps he’s just joking. Who knows? He’s still one of the most famous people in the film industry, though.
For his newest project, the famous action hero and former governor posted strange poster on Twitter and Instagram.
Coming February 2022. pic.twitter.com/ey0w4HZXnb
— Arnold (@Schwarzenegger) January 27, 2022
In the article, we see a picture of Arnold Schwarzenegger dressed in bronze Greco-Roman gear, with a long white beard and clutching a squirming thunderbolt above the word “ZEUS,” which is inscribed on the poster at the bottom. According to the caption of the photo and the message below it, “Coming February 2022.”
So, will Arnie’s return to a big action franchise for the first time since Terminator: Dark Fate in 2019 pique fans’ interest? And as the king of Greece’s pantheon of gods, no less? Perhaps we should all hold on to our chariots on this one.
The absence of any studio brand on the “poster,” as well as the complete lack of mention of supporting cast members, raises significant questions. Actors and studios aren’t known for burying their light under a bushel.
And if that isn’t enough, a studio publicity firm that has begun to drum up interest for a potential tentpole fantasy film with the world’s most popular action hero is suspicious enough to drive you mad. However, the “release” date may provide some insight into what’s really going on. Most sports fans will recall that in that month, there is a pretty big event.
The Super Bowl will be played on February 15, 2020, and given the enormous scale – and costly ads that air every year during the championship event – it would appear feasible for some that the Conan the Barbarian actor may be appearing in an ad.
However, if this is a campaign, the person running it has kept things fairly under wraps in order to deliver a huge surprise on Superbowl Sunday.
In any case, both Schwarzenegger and the mystery publicity crew behind him have accomplished one of advertising’s primary goals. They have people talking about it, whatever it may be. We’ll just have to wait until next month to find out what it is.
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