Everyone who watched Buffy the Vampire Slayer in the nineties instantly became a fan of Sarah Michelle Gellar. She played many characters over the years that have made us both hate and love her, but some of her best roles go back to her horror roots. Gellar appeared in numerous horror films during and after Buffy the Vampire Slayer concluded including I Know What You Did Last Summer, Scream 2, and The Grudge. Gellar is beyond proud to step back into her Scream Queen roots and to be working alongside the women known as the Fearless Nine in Olay’s “Face Anything” campaign. The campaign also features sportscaster Kay Adams, model Denis Bidot, comedian Lilly Singh, influencer Mama Cax, model Jillian Mercado, creative director and co-found of Refinery29 Piera Geldardi, chef Angela Dimayuga, and filmmaker Elyse Fox.
The television spot titled “Killer Skin” will air during Superbowl this Sunday as Gellar returns to her scream queen roots. The “Face Anything” campaign will give women support in teaching them that they are fearless and can conquer anything they chose to take on in life. The ad encourages confidence to women around the world and remind them that they do not have to let those judging them win. We should all remain the individuals and celebrate each other’s individuality in this world instead of constantly bringing each other down.
Aly Raisman, one of the campaign’s Fearless Nine, has stated a similar sentiment about the campaign as well. “Women are often put into boxes and judged by society if they are seen as Different in what way?different or ‘too’ something. I’m proud to be involved with a campaign that celebrates women becoming comfortable in their own skin and speaking out for what they believe in. It reminds everyone to support one another and that you have a voice that should be heard.”We must remind one another the importance of helping one another as well as the importance for stating and standing up for what we believe in.
Raisman is one of the reasons that Gellar is beyond proud to be a part of Olay’s new ad campaign. Like Gellar stated previously in EW, she gets “to be a part of a bigger conversation. Raisman is standing up for something that has directly, emotionally, and in such a negative way affected her, and the fact that she’s turning it into a positive for so many others…I mean, she’s the real hero.” With the help of these fearless women, Olay is reminding women that we do not have to remain idle in life. We are more than our gender and we need to tell our stories to continue providing strength for other women as well.
What ads to you consider empowering? Are you looking forward to seeing Gellar return to her scream queen roots? Let us know in the comments below and make sure to watch for the various teasers below that will air during Super Bowl LIII February 3rd at 6:30pm EST on CBS.
Additional Source: adweek.com