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Netflix Issues a Warning About New ‘Bird Box’ Challenge

CR: Courtesy of Netflix

Netflix’s new thriller Bird Box is quickly becoming one of the most popular (and most memed) movies yet from the streaming giant. In its debut week, the film garnered views from over 45 million Netflix accounts making it the biggest opening week for any Netflix film. Now, it seems that the film’s popularity may be taking a bit of a dangerous turn, and that’s something which Netflix wants to curb immediately.

The streaming platform official Twitter account tweeted out a warning to its followers on Wednesday regarding something called the Bird Box Challenge. Much like the film’s main characters, the Bird Box Challenge involves people filming themselves while attempting to do seemingly simple tasks while blindfolded. Of course, as with any internet challenge, the crazier the video, the more likes, retweets and recognition it gets, which in this case could become increasingly dangerous.

Before anyone attempts to drive while blindfolded, similar to the scene in the film, Netflix begged their followers to use extreme caution and common sense while partaking in the challenge. They said, “Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”

Of course, some of the challenge contributions are harmless and even hilarious. Check out Michael Strahan and Sara Haines from Good Morning America having some non-dangerous fun with the challenge.

Bird Box stars Sandra Bullock leading an all-star cast which includes Trevante Rhodes, Sarah Paulson, and John Malkovich. The synopsis for the film reads as follows, “When a mysterious force decimates the world’s population, only one thing is certain: if you see it, you take your life. Facing the unknown, Malorie finds love, hope, and a new beginning only for it to unravel. Now she must flee with her two children down a treacherous river to the one place left that may offer sanctuary. But to survive, they’ll have to undertake the perilous two-day journey blindfolded.”

Bird Box is currently streaming on Netflix, and if you plan on participating in the Bird Box Challenge, please be safe!

Have you watched Bird Box yet? What did you think of the film? Let us know your thoughts in the comment section below.