It looks like we’ll be one step closer to embracing the changes in the TV viewing model!
Nielsen announced last week that they would be acknowledging online viewing. The data measurement company will be giving credit to online viewing from Facebook, Hulu, and YouTube in the Nielsen Digital Content Ratings.
“The inclusion of video content distributed on Facebook, Hulu and YouTube in Nielsen Digital Content Ratings is a major accomplishment and part of our ongoing commitment to providing the industry with independent, comprehensive measurement of the evolving consumer landscape,” said Megan Clarken, President of Product Leadership at Nielsen. “Through capturing this audience, Nielsen is providing publishers, agencies and advertisers with a better picture of today’s media consumption, with comparable metrics.”
This new form of audience measurement will allow companies to get credit for videos viewed on Facebook and YouTube. Regarding Hulu’s data, according to Nielsen the streamer will be providing select media companies credit for content of currently airing TV shows that are viewed on their site or app.
This addition is a step in the direction, slowly but surely embracing the changing TV viewing model, with viewers looking to Hulu, Netflix, and network apps to watch television.
Nielsen will begin implementing these measurements this month.
What do you think of this addition to their analysis?