You don’t have to wait until June 18th to start enjoying the Transformers joy, because now it is here in the sweetest form ever! Philadelphia, PA baked good ‘Tastykake’ is now celebrating a thrilling new partnership with Paramount Pictures. This summer, fans and followers of the series can experience the excitement of the new film by picking up any of the six limited edition Tastykake packages, and also enter a sweepstakes for a chance to win prizes online.
To celebrate the movie, Tastykake has revamped the packaging of limited editions of the iconic snack brand’s line of Minis, each one honoring individual characters.
Check it out below:
In addition to the cool new packaging, Tastykake is also offering a fun new online quiz that you can take between May 22nd and July 10th at www.tastykaketransformersmovie.com to learn if they are an Autobot or Decepticon and for the chance to win Transformers-themed prizes.
What is the grand prize, do you ask? It will be a movie-inspired prize pack, including a laptop computer, tablet, Bluetooth speakers, gaming console, four tickets to see the film, two Transformers voice changer helmets and a Decepticon or Autobot toy from Hasbro’s 2017 product line, assorted gift cards and free Tastykake treats.
Seventy weekly winners will receive other exciting prizes, including Tastykake snack cakes, movie tickets and Transformers branded items.
“Bringing together the iconic deliciousness of Tastykake and the entertaining excitement of the Transformers movie franchise is an exciting prospect for both brands,” said Brent Bradshaw, Flowers Foods’ vice president of cake marketing. “Aligning with the theatrical release of Transformers: The Last Knight is a perfect match to Tastykake’s fun positioning and is sure to be a fan favorite.”
Transformers: The Last Knight, directed by Michael Bay, will roll into theaters on June 18, 2017.
Sources: PRN, Tastykake