OREO Unveils Its New Candy Bar
Start your Hump Day off right with this tasty looking treat!
The OREO company has announced the release of a new Milka Big Crunch candy bar just in time for the holidays. It’s described as a combination of Oreo cookie pieces and vanilla cream filling surrounded by Milka European chocolate candy.
According to Senior Category Director of Chocolate North-America, Samantha Greenwood, the company decided to join Oreo and Milka to “diversify the Oreo product portfolio.” “The combination of these two global powerhouse brands has led to a product line that is unique and truly differentiated in the U.S. chocolate candy category,” Greenwood said.
The candy bars – first on the overseas market – are scheduled to hit shelves at Wal-Mart, Kroger, and ShopRite and Albertsons this week and will be available nationally in January 2017.
Source: USA Today
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