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‘Deadpool’: Blind Al Featurette Released

 

Everyone probably knows this, but Deadpool is out now on Digital HD and with that, 20th Century Fox are keeping it interesting for the fans. They just released a featurette of Blind Al, who is portrayed by Broadway performer Leslie Uggams.

After I saw this featurette come out, I really started thinking of this whole marketing around Deadpool. One, Ryan Reynolds being involved with it, gives marketing just a complete new view. It doesn’t even feel like marketing anymore, because it’s just so funny. What they teached me in my marketing class, is that the best campaigns don’t feel like campaigns. Let me tell you, this doesn’t feel like a machine that has been forced upon you. This feels free and careless and I’m so surprised that 20th Century Fox let them do all of it.

For a second, I really think that Ryan Reynolds is in his Deadpool suit every day. Like, he really lives in it.

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