We are now officially less than a month away from the release of the adaptation of Stephen King’s IT. The trailers, posters and teasers have been flowing quite steady over the past few weeks and now we have an even bigger surprise for you.
Warner Bros. Pictures and New Line Cinema have released It: Float VR, a new online “cinematic experience” created by SunnyBoy Entertainment that lets fans virtually walk the streets of Derry. More chillingly, fans will also head down to the sewers where plenty of red balloons are floating…and that’s not the only thing waiting for them!
The VR experience starts by actually placing the viewer in Georgie’s POV as his paper boat, made by his brother Bill, disappears down a storm drain. That’s where “Pennywise the Dancing Clown” introduces himself in the creepiest way. Then, the video makes its way into Pennywise’s inner lair. Just when you think that it is just some creepy cave full of red balloons… you decide to turn around, only to find Pennywise smiling and waiting for you.:
We all float down here!
Check out the trailer for the VR Experience below:
It arrives in theaters on September 8th, 2017.