Online piracy has been an issue for years, and while the legal framing has changed a bit to concentrate on larger companies and licensing, the issue of stolen content and copyright remains the same.
Last week Amazon, AMC Networks, BBC Worldwide, and 27 other major content creators and on-demand entertainment companies launched the Alliance for Creativity and Entertainment (ACE). The global coalition would focus on protecting the legal market for creators, their content, and attempt to curb piracy.
“At the intersection of media and technology lies creativity – and at Hulu, one of the most important things we can do to serve our viewers is support and protect that creativity. Despite all of the progress we’ve made as an industry, piracy continues to threaten the rights of the storytellers at the heart of the entertainment business. We are proud to be part of the ACE coalition and help strengthen the fight against content theft globally,” said Hulu SVP, General Counsel, and Corporate Secretary, Chadwick Ho.
The issue of online piracy and protecting intellectual property has always been important but in recent years has become essential with the digitization of the television industry and new distribution models being introduced to the market. Protection of copyright has become important to negotiations when it comes to compensation models as seen during the Writer’s Guild and AMPTP talks.
“While we’re focused on providing a great consumer experience that ultimately discourages piracy, there are still bad players around the world trying to profit off the hard work of others. By joining ACE, we will work together, share knowledge, and leverage the group’s combined anti-piracy resources to address the global online piracy problem,” said Netflix’s General Counsel, David Hyman.
For more information about ACE, visit www.alliance4creativity.com.
The question now becomes will this be enough to further curb online piracy?