Actress and model Milla Jovovich took the stage in Europe last night in the world’s first drive through immersive theater experience to celebrate the launch of Toyota’s new C-HR.
The story, titled The Night That Flows,’ was narrated by Jovovich herself and saw one hundred guests watch the story of a fictional night unfold across five European cities including Berlin, Milan, Paris, Barcelona, and London. Speaking about the event, Milla said:
“I was thrilled to be asked to be a part of this event – I love that immersive theater takes everyone on a completely unique journey and that no one experience is the same. It’s something I’ve always wanted to do, so when Toyota approached me for the idea, I was intrigued and knew I had to be a part of it. The C-HR is a completely new concept for Toyota – rooted in style and quality. It’s a beautiful looking car and incredibly stylish inside. The brand is always looking for ‘a better way’ to design or do things – and I’m a huge fan of that philosophy. Bringing everything to life was a creative challenge, but we found our flow eventually…and we hope everyone who came to the event left feeling inspired to find their perfect flow too.”
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